Thank you for your interest in Danu Essentials. I’m Jenny, the founder and formulator behind the brand. Danu Essentials was born from my lifelong passion for the healing intelligence of plants and my commitment to creating high-performance, botanically driven skincare grounded in both wisdom and results.

With more than 25 years of experience as a professional esthetician, internationally certified aromatherapist, and herbalist, I’ve worked hands-on with thousands of clients. This extensive, practical understanding of the skin—combined with decades of experience with herbs and essential oils—guides every formula we create. Each product reflects a deep respect for the intricate relationship between the skin and the plant kingdom.

In a beauty landscape where “natural” products are often developed without true understanding of chemistry, herbal energetics, or skin physiology, Danu Essentials takes a different approach. Our formulations are intentional, informed, and rooted in safety as much as efficacy. Not all botanical ingredients are beneficial for the skin, and using them without proper knowledge can cause irritation. At Danu Essentials, every ingredient is chosen with care and purpose.

Our brand philosophy is inspired by the Middle Way—a foundational Buddhist practice that emphasizes balance, moderation, and harmony. We carry this philosophy into our skincare by blending clean, effective non-plant actives with high-quality organic botanicals. This balanced approach brings together the best of nature and science, resulting in products that are gentle, sustainable, and truly transformative.

Danu Essentials stands for intentional formulation, balanced beauty, and skincare that honors both the skin and the spirit.